CLC logos and related information

Introducing the new CLC® logo

The Official CLC logo

The image we have chosen as the CLC® logo consists of the letters “CLC,” a graphic, and the words “Content Literacy Continuum.” The graphic represents the five levels of the continuum in the form of five nested circles: dark blue, white, green, white, and light blue. The open circles reveal a figure, hands in the air to symbolize success, and their nested nature represents the all-encompassing CLC framework for whole-school improvement.

The fonts in the CLC logo are the same as those in the SIM logo, conveying the message that SIM and CLC are inextricably linked. At the same time, the CLC logo may stand on its own as a strong identifier for whole-school initiatives undertaken by members of the SIM Network.

Thank you in advance for your interest in the CLC Visual Identity! Please read the CLC Graphics Standards Manual to learn how to appropriately use the pieces to make your work look professional and consistent with our efforts.

Trademark Information (®)

KU-CRL has taken steps to legally protect the Content Literacy Continuum as a registered trademark. It is important for all of us to use the ® symbol when we use this term and the logo in our materials. When you use this term, include the ® symbol as shown below:

Content Literacy Continuum ®

It is especially important to use this in advertisements and materials promoting workshops and the first time the term is used in articles or other text. It is not necessary to use the symbol every time the words are used in printed material, but certainly use the symbol on first reference in text and on prominent uses of the term (such as headings). If you question whether use of the symbol is necessary, use it. Note that in addition to using the trademark symbol, the first letter of each word should be capitalized.

How do I insert ® in my documents?

  • On Mac computers, use the key combination Option-R to insert ®.
  • On PCs, use the key combination Alt + 0153 (hold down the Alt key while you type the numbers) or Ctrl+Alt+R to insert ®.
  • For web use, you can enter the HTML entity ® to insert ®

Downloads

The Cover of the New CLC Logo Standards Manual!

CLC Graphics Standards Manual: This is an important document that gives all of the details about the new CLC Visual Identity, including how to use the logos, which are the standard fonts, color recommendations, and other important information that will help those interested in implementing the CLC visual identity in their work.

CLC Standards Manual (PDF)



CLC Graphics: Two different graphic elements comprise the CLC Visual Identity: an official signature (the primary “logo” for CLC) and an alternate CLC mark. The CLC Graphics Standards manual clearly explains the different uses of these elements. If in doubt, please use the official signature as the default for all of your materials.

CLC graphics may be downloaded in EPS (Encapsulated PostScript), TIFF (Tagged Image File Format), and JPEG (Joint Photographic Experts Group) file formats. Images used in professionally printed materials must be created with an understanding of color separations and other technical requirements differing from those designed for use on the web.

Which Format Should I Use?

EPS – EPS is the right choice for use with advanced graphics software (e.g., Adobe Illustrator, Freehand) or desktop publishing programs (e.g., QuarkXPress, Adobe InDesign). The EPS format is resolution independent (not based on pixels). Vector-based EPS graphics are the best option for high-quality printing and publishing.

TIFF – TIFF is the most universal and most widely supported format across all platforms (Mac, Windows, Unix, etc.) The TIFF files provided are not compressed and have white backgrounds. They are appropriate for PowerPoint or Microsoft Word use.

JPEG – JPEGs are compressed images well suited for use on the web because of their small file size. JPEG files are appropriate for web icons, web graphics, and on-screen PowerPoint presentations, but they lack the resolution to be used for high-quality printing.

For more in-depth explanation, please refer to the CLC File Format Guidelines below

CLC File Format Guidelines (PDF)

NOTE – Windows users right-click on the links below and select Save Target As … to download to your local disk.

CLC LogoOfficial CLC Signature
includes 1 color, 2 color, and reversed versions in most formats.
Download EPS files (.zip format, 1.3MB)
Download TIFF files (.zip format, 176KB)
Download JPG files (.zip format, 424KB)
Download PNG files (.zip format, 28KB)

CLC MarkCLC Mark
includes 1 color, 2 color, and reversed versions in most formats.
Download EPS files (.zip format, 1.3MB)
Download TIFF files (.zip format, 112KB)
Download JPG files (.zip format, 260KB)
Download PNG files (.zip format, 20KB)

CLC TemplatesIndividual Project Templates
For CLC related projects, we’ve provided Microsoft Word templates so that you can identify the work of individul projects.
Download the Word file (version 1).
Download the Word file (version 2).

CLC PowerpointPowerpoint Template
Contains Title Master and Slide Master pages.
Download the Powerpoint Template

CLC Note CardsCLC Note Cards
These are non event-specific note cards that may be used for a variety of purposes. The PDF file is set up to print two on an 8.5″X11″ page, so after printing, they will need to be trimmed in half.
Download the Note Card template (PDF)

For questions or comments, please contact David Gnojek or Julie Tollefson at (785) 864-4780.

Terms of Use
The University of Kansas Center for Research on Learning requires that all individuals, organizations, departments and companies, both internal and external, obtain permission before using the logos of the Center for Research on Learning in a commercial or non-commercial manner.If you are a student, faculty or staff member of the University of Kansas Center for Research on Learning, and intend to use the logos in a non-commercial manner or for personal use, please proceed with downloading the logo files. Designs must be approved by the University of Kansas Center for Research on Learning prior to commercial production.If you intend to use the logos in connection with the production of a commercial product intended for to resale, please contact the University of Kansas Center for Research on Learning at http://www.kucrl.org to discuss licensing. Use of the KU-CRL logos in this manner without receiving written permission may be considered trademark infringement and unfair competition, and will be treated accordingly.